I studied Biomedical Engineering. Not business, not design, not operations. But engineering trained me to do one thing obsessively well: look at a broken system and figure out exactly why it fails.
When I started freelancing, I watched client after client, coaches, agency owners, business operators, build genuinely impressive things and then quietly drown in the chaos behind them. Talent wasn’t the problem. Infrastructure was.
So I taught myself Notion. Not the template version. The relational database, multi-property, interconnected-system version. The kind that doesn’t just organize information, it makes a business legible to itself. I built systems for my own practice first. Then for clients. Then for clients’ teams. Then for organizations managing clinical records across 15 interconnected databases.
What drives me is a very specific belief: your business should be able to tell you what’s happening inside it at any moment. Not through a dashboard someone else built for a different company. Through a system that was designed around the exact way you work, the exact problems you face, and the exact future you’re building toward
That’s what I build. And I’m building toward the highest standard this field has because the businesses I work with deserve nothing less.